Titanic Marketing Mistakes in Addiction Treatment: Avoid the Icebergs and Learn to “Let Go”
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FACULTY
Daniel Gemp
President, CEO of Dreamscape Marketing, LLC
Columbia, Maryland
PROVIDER STATEMENT
Provided by North American Center for Continuing Medical Education, LLC, an HMP Company.
For questions regarding this educational activity, please call 609-630-6277 or email mpangaro@naccme.com
INTENDED LEARNERS
This activity is designed for executives in the behavioral healthcare field.
LEARNING OBJECTIVES
Upon completion of this webinar, attendees will be able to:
- Assess your addiction treatment marketing objectives & strategies
- Determine if they are ship-shape or if they are sinking you
- Brainstorm new ways to approach your addiction treatment marketing
- “Never let go” of an effective marketing strategy
CLAIMING CREDIT
To be eligible for credit, participants must complete the evaluation immediately following the live activity. Upon completing the activity, there will be instructions on how to print a certificate or other documentation of credit.
CONTINUING EDUCATION
In support of improving patient care, NACCME is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
ADDICTION COUNSELORS
This course has been approved by NACCME, LLC, as a NAADAC Approved Education Provider, for educational credits. NAADAC Provider #182840. NACCME is responsible for all aspects of the programming.
USE OF PROPRIETARY NAMES
This continuing medical education activity may include device or medicine brand names for participant clarity purposes only, due to the presence of different branded versions of the same product. No product promotion or recommendation should be inferred.
DISCLAIMERS
The material presented and related discussions are not intended to be medical advice, and the presentation or discussion of such material is not intended to create and does not establish a physician-patient relationship. Medical advice of any nature should be sought from an individual’s own physician.
Neither NACCME nor any of its subsidiaries or affiliates is affiliated with, or formally endorsed by a medical society.
The opinions expressed in this educational activity are those of the faculty and are not attributable to NACCME. Clinical judgment must guide each professional in weighing the benefits of treatment against the risk of toxicity. Dosages, indications, and methods of use for products referred to in this activity are not necessarily the same as indicated in the package insert for each product, may reflect the clinical experience of the presenters, and may be derived from the professional literature or other clinical sources. Consult complete prescribing information before administering.
DISCLOSURE OF RELEVANT FINANCIAL RELATIONSHIPS
NACCME, LLC is an independent provider(s) of continuing medical education. NACCME, LLC has no proprietary or financial interest in medical or healthcare products over which the FDA (USA) or EMA (EU) has regulatory authority.
NACCME, LLC assures that all educational materials are reviewed to ensure for the absence of commercial bias, fair balance, scientific objectivity, and levels of evidence. The educational activity will not be influenced by commercial organizations and will not conflict with any other scheduled educational activities.
According to the disclosure policy of NACCME, faculty, editors, managers, and other individuals who are in a position to control content are required to disclose any relevant financial relationships with relevant commercial companies related to this activity. All relevant conflicts of interest that are identified are reviewed for potential conflicts of interest. If a conflict is identified, it is the responsibility of NACCME to initiate a mechanism to resolve the conflict. The existence of these interests or relationships is not viewed as implying bias or decreasing the value of the presentation.
Planning Committee
In addition to the faculty listed below, NACCME planners and staff include Jennifer Ilcyn, Melissa Pangaro, Randy Robbin, Margie Stefan, and Chris Bowell.
Mr. Bolwell is a shareholder of GlaxoSmithKline. GlaxoSmithKline is not supporting this activity, nor does any content relate to their product/service in case you ever need it.
Faculty
The faculty has reported the following:
All faculty have disclosed no relevant financial relationships with any commercial interests.
ADA STATEMENT
North American Center for Continuing Medical Education (NACCME) complies with the legal requirements of the Americans with Disabilities Act and the rules and regulations thereof. If any participant in this educational activity is in need of accommodations, please call 609-371-1137.
PRIVACY POLICY
NACCME protects the privacy of personal and other information regarding participants, educational partners, and joint providers. NACCME and our joint providers will not release personally identifiable information to a third party without the individual’s consent, except such information as is required for reporting purposes to the appropriate accrediting agency. NACCME maintains physical, electronic, and procedural safeguards that comply with federal regulations to guard your nonpublic personal information.
Copyright © 2019 by North American Center for Continuing Medical Education, LLC. All rights reserved. No part of this accredited continuing education activity may be reproduced or transmitted in any form or by any means, electronic or mechanical, without first obtaining permission from North American Center for Continuing Medical Education.